Greatness is not a Birth Right

Anyone can settle for what they have instead of fighting for what they want.

You will most likely face heartbreaking challenges when pursuing your goals and dreams.

If you are one of those lucky enough not to quit the fight, you will struggle to the point where one day it will seem as if you have given everything for a lost cause.

You may find yourself tired and alone, without the will or the energy to move forward and keep fighting.

Do not quit now. Not even if resuming the journey seems useless.

It is OK to rest. It is fine to remove yourself from the equation –In a figure of speech–. It is even OK to curse and to burst into flames. It is normal to be angry. It is normal to feel fear.

Do what you must but do not quit! You are really close to understand that greatness is not a birth right and there are no shortcuts in life.

Greatness is a rare and ephemeral human quality. Reserved exclusively for those who are willing toto fight to the bone for it.

The ultimate success is not something which can be achieved.

In life, success is in every step you take towards your goals.

Success is to stand up to adversity and face the struggle no matter what.


You are where you want to be!

If you have time to complain, you have time to come up with a solution. If you have time to propose a solution, you have time to implement it.

You are special. Now Be remarkable!

At least that is what mommy and daddy told you right?

Here’s the kicker, the little dirty secret which mommy and daddy probably neglected to tell you. There are other 7 Billion humans in this world, everyone as special as you.

Do the math. If you want to be really special you better start getting up very early in the morning, go early to sleep, eat better, exercise and be the best that you can be day in and day out.

That is the only way you will ever be remarkable. Which is like 7 billion times better than being special.

Life is hard for everyone!

Well ok may be not for everyone. But bad things happen to all people. Chaos is fare because it does not make distinctions.

Accept that along the way, one or many bad things will happen to you and those you love. Find a way to deal with this and move on. Get back in the race soon because no-one is coming to help you if you are not helping yourself.

Live on your own. Although it might be kind of hard!

Finally. Ask how you can help!

In “The 7 Habits of Highly Effective People” –Yes I know you probably have read this one to many times already. But it is true– Dr Covey says that the problem is not life itself but the way we look at it.

Get it in your head. Crying about how difficult you’ve got it is for losers.

Be a winner. Instead of asking for help, ask others how you can help them

My name is Iaax Page. You can follow me on Twitter or Facebook



Are you Cynical or Wise?

George Carlin

At some point in my life I was watching some random series at Netflix and I heard the phrase.

You still have the benefit of your ideals.

Although I am well aware writers may not have put much attention into that line –at least not on its own since it was nearly irrelevant for the series–. For me, it was an action-trigger. It fired something dormant inside of me.

For whatever reason, this concept has been strongly-imprinted in my mind.

The first law of motion states:

An object in a constant state of motion will keep its current speed unless a force is applied on to it.

This was such force. Continue reading “Are you Cynical or Wise?”

How to create a marketing plan 101

A goal properly set is halfway reached

This is the time of the year where most companies need to deliver their next-year business plan. The idea alone is a nightmare for too many managers and marketing executives. We have to acknowledge it is a painful process. Especially cause most of us focus on the wrong problem.

How to start a Business Plan

Set an achievable goal

If you are the offensive-coach of a football team and start without asking every single one of your players for X number of rushing yards, or Y number of completed passes. You are doing it wrong.

Most definitely, if you start your business plan without a solid goal, you will fail, because you don’t know where you want to go, therefore, you’ll never get there.

Review your product strategy

Home much did you sell this year?
Sun Tzu said “Know your enemy and know yourself, find naught in fear for 100 battles” before go out there to research others research yourself. Learn from yourself, learn from the mistakes you made this year and move on, but more important than that is to learn from your success.

101 – Know yourself

Product Strategy

Review all sales, considering cycles, seasonality and every possible variable. Make sure to attribute success to the right variables, set them apart, create a statistical approach if you have the tools for it, or follow an objective logic if not.  Also consider that across markets you may have different approaches. People in Napa valley are more likely to have a car than people from Manhattan

Distribution (People / Channels)

Now that you know which products generate 80% of your revenue, you can move forward and analyze the distribution (the people / channels) used to sell your products. Ask yourself these questions.

  • Who were the top performers?
  • Why did they get to sell more than the average?
  • How did they do it?
  • Is it the markets?
  • If it is the markets what do they have in common?
  • Is there a drastic change in one market?
  • What are the trends that can be expected for the upcoming year?

What do we have so far?

  1. We sold 15 million USD
  2. We sold 21 different products across 13 markets. 5 of those products represent 64% of our revenue
  3. The markets A, B, D and G experienced change. While market G grew significantly, markets A, B and D lost share.
  4. The Y-segment started purchasing our products 3 months ago helping us increase sales in the market G.

A solid marketing plan will be to present last year figures, consider the needs of the company for new revenue, create a marketing strategy that will increase the sales of your main products and alternative scenarios, where you can bring together strategies to market your products through new distribution channels.

If you company needs 25 million USD in sales for the upcoming year, that means you have to increase your sales almost 70% to meet your quota.

You want to present the board members with a bullet-proof plan. It really depends on what kind of situation you are in. Yo can always pursue one of this strategies

  • Diminish-on-returns
  • Restructure to increase prices
  • Lower inventory in poor-performing products
  • Clear inventory on poor-performing products
  • Creating a synergy with your top performers

You are in a service oriented industry. Then you may not have inventory, but you have a quota to make. You have to consider whether or not paying commissions the way you are doing it is really making any money for the company.

These articles are developed to show the logic behind one of many ways to create a marketing plan. The success depends on the implementation.

Part 2 – Know the enemy

Part 3 – How to win the battle