If you want to get something out of it.
Web sites that sell
I happen to love sales and marketing more than chocolate, that may be cause my grand mother was in sales, both my parents are, and working in the beautiful Cancun, Mexico most of the time you are surrounded by a sales environment.
Every now and then I see fascinating things that should be shared with the world in order to inspire the business people out there to replicate and improve the models. The Internet is the marketplace of a global economy, there is market for everyone who knows how to get the best out of it. That is the reason I am writing this series. I hope you enjoy them, share and provide some feedback on them.
If you think you are being a clever marketer, you are doing it wrong.
When I first started developing web sites back in 2002 I was naive. I was under the impression that doing something different meant to use elaborated words that no one else was using, I thought that the web was missing fashion and style, and that for some magical reason, I was the one who was meant to make it right. Sadly, I was wrong.
Being clever when developing your site’s content is one thing, using the wrong words that no one is searching for is in the other hand… A stupid thing to do. I spent some time doing the latter myself, only to understand later on that all my work was worthless, I want to give you a word of advice here: Use common sense.
The logical way of thinking is the best possible way to start your site, whatever is it that you are doing, do not try to be as original that no one ever get to know who you are and what is it that you are saying. If you need some help on learning to write for the web you can get some good advice on Copywriting tips for online marketing at CopyBlogger.com, that is one of the sites that I use and visit the most these days.
Lets say that you are starting a new Day Spa in Aspen. You want to provide some super cool sort of service and you want people to know about it.
Ask your friends and family, or even strangers –Choose people that fits your market– the following question: When you want to look for a Day Spa, how do you google it?
If you happen to master the understanding of how people googles, you will become a start in the Internet marketplace. There is a line where we all come together, may be a word or a phrase, use this phrase to elaborate your keyword vectoring, the content of the blog in your site, and the product pages too.
Keep away from talking about technicalities of the massages or the products at your spa if it is not relevant to your business. Talk about what is relevant to the people that is looking for your product, in other words, provide value to your visitors.
Keep your customer always in your mind. He is the one that is looking for you, for him to be able to find you, you gotta make it happen. Focus on your main business, not in details that no other but the therapist may be talking about –unless of course your day spa offers some sort of training. Focus on what is relevant to your business: Your customer and what he wants.
In order to sell you need to be noticed. In order to be noticed on the Internet, you got to understand your target market.