A very well written article providing an unbiased look at “The Shape of Things to Come”

Since I read at mashable.com that Google was set to create a Facebook Killer, I thought it was just obvious. Google’s great power remains in search. Google has failed in its earlier attempt to create a social media network. And that mistake did not come without a price tag on it. Why will they want to be something they are not? –It makes Schmidt look like he is really getting it.

Of course they still want to know every little piece of information we consume in order to better serve ads crafted to our particular needs, even if WE don’t really have any current need.

My take is that it is just too soon to tell. But it is in fact a diversion. Only a handful of people at Google know the real roadmap.