Boys and Girls are different.
Aside from the obvious differences in our anatomy and behavior, there are other rather not obvious differences between our two genres.
While working in the new design for Hacienda Tres Rios interior pages Idida and I decided to implement a rather more visually-aid website navigation. Tabs and drop down menus are evil when over used, aside from the fact that overusing tabs indicates that you are indifferent towards your visitors needs and goals, but that is another story. The two chosen pages to implement the new navigation were:
- Restaurants & Bars
- Weddings & Honeymoons
Both pages have an even amount of traffic at the Hacienda Tres Rios website. We implemented our visually-aid website navigation about 6 weeks ago. Today I am showing you the heat maps for the last 4 weeks.
I implemented reinvigorate 4 months ago and it has been a joy ever since. I am able to see what our website visitors are up to and how they react to our interaction enhancements. However, this difference between Boys and Girls, was not foreseen. The two pages have an even amount of traffic but there audiences are not the same, and this is significant. Visitors in the weddings page click in links more, while visitors in the restaurants page prefer to click on pictures.
I was expecting people to click in images, because that is what I do.
My father once told me, the day you open a store choose products for every one, not based in your personal taste but in what people might like. He was right.
When I decided to implement this graphically enhanced navigation, I had no prove whatsoever that it will work. There where no analytics, studies or hard data to support my case. However the confidence that Ariel Castro has always invested in our E-Marketing team led us towards the implementation, we both knew it would work the minute we saw the interaction.
Happy holidays to everyone. 2011 is not only a new year, but the start of a new decade, a decade for success and evolution. God bless you and your families with joy and health.
Below you can find screenshots of the heat maps.