Retail is great. Retail is freaking awesome in deed. There is so much people talking about how digital is going to debunk real stores that is hard to hear anyone. To be honest with the world we need to stop believing such a lie.
There’s a market for everyone and everything. Humans are social by nature, as long as there are humans in this world, there will be malls and market places. Digital is not a replacement of your life it is an enhancement.
This year I failed to live by my code and decided to join the wagon of the Black Friday / Cyber Monday maniacs. Instead of just going with the flow I should have seen and learn from digital market leaders such as Bestbuy, e-bay and amazon. Bestbuy extended their promotions for well over a week after Cyber Monday, welcome Cyber Week.
We did fine in sales, however there’s always something we can do better. Next year, I’ll remember to double check my basis, and not to try to compete against retail when it is not my place. My place is the Internet and the Internet has its own set of rules.
Read more about Cybermonday sales at Inc Magazine