What is essential is invisible to the eye

The little prince

There was a time when I used to wake-up in the middle of the night, thinking about everything that was wrong and how to fix it.

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Improve yourself – Face and acknowledge your deficiencies

Hellen Keller said once

Face your deficiencies and acknowledge them; but do not let them master you. Let them teach you patience, sweetness, insight

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Happiness is what?

I Really don’t know. The Dictionary says Happiness is the quality or state of being Happy.

That is a LAME description for happiness. It doesn’t consider anything about the mood, environment, circumstances, religion or any other variables affecting the person. I mean how is a happy person supposed to behave when she is pissed? Like any angry person behaves when they are pissed? And if so? Are they really happy or just pretending to be happy?

I think that a better definition for happiness would be “The action of Choosing to be happy”

It took me 47 minutes to write this post, it is just one paragraph, but it made me happy.

Having a web site is a full time job

If you want to get something out of it.

Web sites that sell

I happen to love sales and marketing more than chocolate, that may be cause my grand mother was in sales, both my parents are, and working in the beautiful Cancun, Mexico most of the time you are surrounded by a sales environment.

Every now and then I see fascinating things that should be shared with the world  in order to inspire the business people out there to replicate and improve the models. The Internet is the marketplace of a global economy, there is market for everyone who knows how to get the best out of it. That is the reason I am writing this series. I hope you enjoy them, share and provide some feedback on them.

If you think you are being a clever marketer, you are doing it wrong.

When I first started developing web sites back in 2002 I was naive. I was under the impression that doing something different meant to use elaborated words that no one else was using, I thought that the web was missing fashion and style, and that for some magical reason, I was the one who was meant to make it right. Sadly, I was wrong.

Being clever when developing your site’s content is one thing, using the wrong words that no one is searching for is in the other hand… A stupid thing to do. I spent some time doing the latter myself, only to understand later on that all my work was worthless, I want to give you a word of advice here: Use common sense.

The logical way of thinking is the best possible way to start your site, whatever is it that you are doing, do not try to be as original that no one ever get to know who you are and what is it that you are saying. If you need some help on learning to write for the web you can get some good advice on Copywriting tips for online marketing at CopyBlogger.com, that is one of the sites that I use and visit the most these days.

Practical Example

Lets say that you are starting a new Day Spa in Aspen. You want to provide some super cool sort of service and you want people to know about it.

Ask your friends and family, or even strangers –Choose people that fits your market–  the following question: When you want to look for a Day Spa, how do you google it?

If you happen to master the understanding of how people googles, you will become a start in the Internet marketplace. There is a line where we all come together, may be a word or a phrase, use this phrase to elaborate your keyword vectoring, the content of the blog in your site, and the product pages too.

Keep away from talking about technicalities of the massages or the products at your spa if it is not relevant to your business. Talk about what is relevant to the people that is looking for your product, in other words, provide value to your visitors.

Keep your customer always in your mind. He is the one that is looking for you, for him to be able to find you, you gotta make it happen. Focus on your main business, not in details that no other but the therapist may be talking about –unless of course your day spa offers some sort of training. Focus on what is relevant to your business: Your customer and what he wants.

In order to sell you need to be noticed. In order to be noticed on the Internet, you got to understand your target market.

You cannot change the world if no one knows you. By Whitney Hess

Whitney Hess: Evangelizing Yourself

Whitney Hess, is a great girl, who shares super cool information on the web, she is a User Experience Design based in NYC, she and Jared Spool, are two of the most motivating persons out there.

Basically what she says is that wee need to put more work on what we are doing, talk about it on our personal blogs, and twitter, also be networking with people in networks like linked in. Most of the times our worst enemy is ourselves. Keeping us from reaching our goals.

The opposite of networking is Not Working, is one of the great quotes of the presentation.

I hope you find it useful as much as I did.


Iaax Page

Twitter trend #googlefail, should talk about real google fails

I do not hate google

This post is inspired by the new Google Wave coming out soon, which I consider to be a heavily elaborated desperate measure to start generating realtime content so google can really tell you what is going on every second!

1) Heavily elaborated

Heavily elaborated, cause it needs to be everything to everyone, it is a twitter-like system connected to Picasa Web albums, and Google mail. So What is it? A new way to communicate with each other, or a way for someone to own every little piece of information regarding to you?

2) Desperate Measure

Google is being trying to provide real time search since twitter started skyrocketing, ok, they can’t do it if they do not own twitter, so the answer is Lets make Wave and fuck twitter and the users and the world, lets make our own twitter, so twitter goes down to the ground like the useless little crappy piece of web app it is! Hahahahaha dream about that Wave. Twitter rules!

The #googlefail trend

I repeat I do not despise Google, in fact I must be indirectly responsible of several thousands of people using it, I started telling every one how good it was back in 1999 or 2000, I used to said: Ask Dr. Google, he knows everything!

I am tired of Google trying to be everything to everyone. Instead of developing a faster browser, which actually is an anorexical safari version on crack,  an operating system for devices –Well that last one is not that bad, motorola, nokia, and the other players they were not getting it right anyway

Why instead of  Do not evil try Do what is right!

Who in freacking hell is doing what is right anymore? MicroSoft?, Apple?, Oracle? And Yahoo? where are you?

Is it a fact that Google is the Internet? I do not think so! lets look at two major Google Fails

#gfail Number 1

And least but not last Knol!

Seriously folks, when was the last time you did search the web for something finding a KNOL result above a Wikipedia result?

#gfail Number 2

I’ll try Wave when it comes out to the public and then update this post!

Iaax Page.

Revisited, thanks to my Editor Ramon Cambeses

Customer is always right

Sales articles main image
Sales articles main image

Customer is always right, it is our job to help them discover what they want.

Every time a man comes into our shop asking to get a project done, they pretty much know what they need, it is responsibility of the sales professional to understand the customer, and then based on a deep analysis of his needs sell the appropriate solution.

You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new. –Steve Jobs, Apple CEO.

Its a common thing to hear that Henry Ford once said: If I had asked people what they wanted, they would have said Faster Horses.

People is well aware of their needs, in the times when Henry Ford was building an emporium, they new they needed to get from one place to another faster. Then it is perhaps logical to assume that the current transportation means can be improved in order to meet those needs, changing the transportation from horses into model 5’s was innovation!

People is reluctant to change, and both things are equally inevitable.

Ford knew he was right, he needed to change the paradigm of cars into something better, into something new, for this he decided to prove himself and his customers, how a horseless car was in many ways better than the traditional transport means, he sold the world into the idea of a modern vehicle.

Therefore, if we analyze the plot of the story, we could conclude that not only shall we expect our customers to be reluctant to change, but that a sale will be made, either we as the experts sell our customer into the idea that a modern product will serve better his needs, or he sells us into the idea that he only needs a small set of changes to his current solution.

I am not trying to get you to upgrade all your customers, the purpose of this post is to help you understand that we the sales professionals are entrusted by our customers to help them get the best possible solution. Also, to remember that you are the sales professional, it is your responsibility to sell your customer into the right solution, to expect and face his reluctancy, to prove how much benefit will come from making the right choice, it is not the big commission check you are going to get at the end of the month, it is all the subsequent checks you are going to be making for the rest of your life from the referrals of your current customer.

Never compromise your principles, developing low quality products for couple of bucks may seem such a great deal when we are young and unexperienced, but it wont bring the big cash in tomorrow. It is better to refuse a sale when you know that you customer does not fully understand what he needs, than just taking his money once. However, before turning any proposal down you should make everything in your power to convince your client to commit to your suggestions.

Iaax Page

Bullet proof social media marketing strategy!

I was reading the article Building complementary services: A powerful long-term social media strategy at dosh dosh, it exposes a lot of insides on the social media marketing approach, as you may have noticed by the title, I like it cause it is actually very good, it tells you that if you do want to succeed, you have to provide value, and it does not come easy, it is definitely worthy reading if you are interested in the web as a mean to help your business grow!

Along with the article 7 ways to be worth following on twitter, and several other articles that for the lack of time I have not placed together yet. However, I promise I’ll make a list of those that I find the most worthy reading and post it.

Iaax Page.

“Publicity is giving someone a reason to Talk about you.” -From the dosh dosh article, I did love that quote.